Opinion: What next after “Ku Me Prɛko reloaded”?
The original Ku Me Prɛko took a long time to plan. Several alliances and coalitions had to be struck. The media backed it to the hilt
Even in marketing, we plan campaigns around a clear issue, credible objectives, and a “campaignable” execution idea. These Ku Me Prɛko II guys are in a hurry to occupy the stage. They are not thinking enough. And hate being told so.
The original Ku Me Prɛko took a long time to plan. Several alliances and coalitions had to be struck. The media backed it to the hilt.
Objectives were clear and credible. There was a “campaignable” idea. Planned sequentially by region. In each region it was grassroots organised. No one could ignore it. It shook Ghana when it took off.
The AFC greatly appealed to the anti-Rawlings youth. It was led by both “Nkrumaists” and Danquah “Busiasts”. This was at a time so many young people were calling for an alliance of all forces opposed to Jerry Rawlings.
There was massive discontent against VAT at the time. The AFC seized the moment. Ticking all the boxes of branding.
No surprise then that people hit the streets in numbers, my generation had not seen prior. And never again since.
Almost every leading member of the then opposition turned up for the march. VAT was suspended, withdrawn and reduced. People power had prevailed against mighty Jerry Rawlings.
This second Ku Me Prɛko? Damp squib! They may actually have hurt their cause by now showing clearly that beyond social media, they have no real grip.
No one who has been in the centre of mass mobilisation before will lose sleep over these guys. They hate it when I say this to them. But this is how I see it.
Too much inexperience. Too eager for 5 minutes of fame. Activism requires real hard work. Kpebu, Vormawor and others have not proven, to me at least, that they have what it takes.
They are reckless in speech; intellectually lazy in strategizing; and sloppy in execution. This is not the capillary through which a new Ghana can be ushered.
What is their vision of society tomorrow? What precisely was the objective of this march? It kept changing till the eve of the march. And now what next?
The writer, Yaw Nsarkoh, is an advocate for the destruction of Neoliberal Capitalism and activist for true justice.
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