Kendrick Lamar understood the assignment, delivering a blistering set as he headlined the 2025 Super Bowl halftime show.
As the first solo hip-hop act to helm a Super Bowl halftime show, Lamar knew that his presence was “bigger than the music” and “40 acres and a mule.”
Instead of following in the footsteps of previous halftime acts and merely running through a medley of greatest hits, Lamar delivered a 13-minute tour de force, holding the Superdome audience (and millions at home) in the palm of his hand.
Sporting a blue varsity jacket, Lamar stalked the stage, styled like a city block, surrounded by backup dancers that from above resembled the American flag.
BE HUMBLE. @kendricklamar #AppleMusicHalftime pic.twitter.com/rjDLWMoT8w
— NFL (@NFL) February 10, 2025
Tightness was not a problem for Lamar, as he ran through a set primarily from his 2024 album “GNX.”
You can bet that some of the choregoprahy for songs like “Squabble Up” and “Peekaboo” will match the moves on his upcoming 2025 tour with SZA.
❤️ @KendrickLamar + @SZA #AppleMusicHalftime pic.twitter.com/OZBFLMhKp8
— NFL (@NFL) February 10, 2025
Kendrick teased and cajoled, saying he knew what the audience wanted before saying he’d “think about it,” and moving onto another song.
“I wanna play their favorite song but you know they love to sue,” Lamar told the women dancers behind him.
When he finally launched into “Not Like Us,” Lamar didn’t even need to finish his lines. The Superdome crowd happily filled in the controversial lyrics (“Certified Lover Boy / certified pedophiles”) without Lamar having to utter a defamation-adjacent word.
As the set wound down, Kendrick took a victory lap. The pressure of performing on the biggest stage was nothing to him. Much like the game itself, it was no contest. Game over.
THEY NOT LIKE US @KendrickLamar #AppleMusicHalftime pic.twitter.com/86nyDhmXkS
— NFL (@NFL) February 10, 2025
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