The series is designed to contribute to Ghanaians staying informed so that they can stay safe in the midst of this pandemic.
The series is developed around a wise community character, Koo, who identifies behaviors that run contrary to the guidelines provided by the World Health Organisation (WHO), as well as the Government’s directives and educates members of the public about why they should comply willingly.
He also identifies situations in which the guidelines were being practiced and celebrates them.
The series seeks to promote knowledge, ownership, acceptance and sustained meaningful practice of the behaviors associated with the COVID-19 prevention guidelines.
Mr. Kofi Baah-Boakye, Business Development Manager of Stratcomm Africa told the GNA that ‘the role of effective communication in fighting this pandemic is clear; we all have to get the message and understand the personal and collective benefit to us practicing the behaviors hand washing, sanitizing, social distancing, wearing face masks, avoiding stigma and discriminatory behaviors.’
“Let us really make these behaviors part of our way of life now. COVID-19 is real and we need to act and stand together to overcome,” he added.
He said families, communities, businesses, Non-Governmental Organisations, Community Based Organisations, and Media houses were invited to use the material to generate discussion and dialogue about COVID -19 prevention.
He said the series was not only in English but was also being developed in local Ghanaian languages.
Koo, the little wise one, helps to remind each of us what is required of us.
The series consists of short still and video clips with cartoon characters designed for digital and traditional media.
GNA
