Retail Watch: Your People matter to your Business; Believe in them

Retail employees particularly matter to the business because they are the channels through which your products or services get to your customers. One may not need some huge academic qualifications to land a job in a retail outlet as a sales assistant, but every employee has a unique contribution to make to promote the business. Believe in your people, trust in their intentions, and let their contributions count towards your decision making.

The story is told of a driver of a retail outlet who offered a relevant suggestion as to how best products could be lifted from a main warehouse to the various outlets. He was instantly told to remain quiet as he was only “paid to drive and not to suggest”. The business faced significant challenges with stock deliveries to their outlets which affected sales. The manager who rudely commented on the driver’s suggestions had no option than to implement those same suggestions in order to cut losses.

From the same author: Retail Watch: What Does Performance Culture Mean for your Retail Outlet?

You’re likely to save your businesses some huge losses and project a good image when you believe in your people, trust their intentions and make their contributions count towards decision making. Your people in turn become more confident and ready to give productive suggestions that would improve your lot.

Remember your people are your secret tool to business success. Whether you are embarking on a business development drive, re-defining your in-store outlook, or looking to create a wow experience for your customers you need your people to make that a reality for your business. Your people should never be disregarded and their contributions should never be belittled.

Another must read: Retail Watch: Are Your People Alert?

Have a great selling week!

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