Opinion: Zoomlion’s expansion across Africa: a strategic opportunity for Ghana

Zoomlion Ghana Limited’s expansion into other African countries represents not just a business triumph but a strategic opportunity for Ghana to export its environmental management expertise and build continental influence. As one of Africa’s leading waste management firms, Zoomlion has demonstrated an ability to tailor sanitation solutions to local needs, making its model relevant for cities struggling with rapid urbanisation and poor waste infrastructure.

This expansion is timely. Many African countries are now prioritising green growth, sustainable cities, and climate resilience. Zoomlion’s experience in integrated waste management, recycling, and environmental education gives it a competitive edge. Its services can transform urban environments, reduce health hazards, and even create jobs through local waste-to-energy and recycling industries.

But for this expansion to succeed—and benefit Ghana, the government must actively support it. First, Ghana’s diplomatic missions in Africa should act as trade facilitators, helping Zoomlion navigate local regulations and connect with public-sector partners. Second, the Ministry of Trade and Agri Business should frame Zoomlion’s growth as part of a broader “Ghana Beyond Aid” strategy, showcasing it as an example of Ghanaian excellence in exportable services.

Additionally, the government can support Zoomlion by negotiating bilateral agreements that include sanitation partnerships, or by leveraging platforms like the African Continental Free Trade Area (AfCFTA) to open markets and reduce barriers.

Zoomlion’s continental growth is a win for both public health and Ghana’s soft power. The country should not miss the chance to back a homegrown success story making a real impact across Africa.

The author of this piece, Professor Evans Akwasi Gyasi is an Associate Professor in International Trade- Anglia Ruskin University, Cambridge and Co-founder – Trade Growth Network 

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