Lessons Smaller Businesses Can Learn From eBay
In Ghana, we know what’s what when it comes to business. There is no denying that we have a strong entrepreneurial spirit and that is great news for our economy. But we also know that learning is growing.
This is especially true in business, and it pays to take a lesson or two from one of the industry commerce giants – eBay. As you will see from the infographic in this article; All You need to Know about ebay.com, it has an impressive history.
This post is about what we can learn from the company.
Offer Customized Promotions
We all know that sometimes that little bit of a discount can help you close a deal, but eBay takes things to a whole new level by offering <a href=”https://www.16best.net/“>eBay vouchers and promos</a> that have been customized to each client.
So, if you were over on the site looking for paint brushes, you can expect to receive updates on when paint brushes go on special. It will also take it a step further and offer you deals on other related things like the actual paint or a tarp to keep the floor clean, for example.
You have a distinct advantage over eBay in that we know our clients well. So, instead of offering generic promotions, give them a hand with things that they usually buy.
Cross Selling To Perfection
When you run an eBay search, you see a range of different results. The actual search results are only a small part of this. You also get subtly reminded about things that you looked at previously and things that other people “might buy” as well.
Again, you have the advantage. You know which of our clients is about to get married, who is expecting their first child, etc. You may know a lot more about their lives than a huge conglomerate would and so know exactly what else we might be able to offer them in addition to what they are ordering.
You can combine these two tactics to create customized offers for each individual client. You can anticipate their needs and show them that we appreciate their business through these offerings. And, in doing so, you pave the way to even more success.
Credit: www.16best.net
