FeaturedSales & Marketing

World’s Most Expensive Perfume Which Costs $1.29 million Unveiled in Dubai

Dubai has always been synonymous with luxury and it is now home to the world’s most expensive perfume. The ‘royal’ perfume Shumukh is embellished with diamonds, pearls and gold and costs a whopping $1.29 million.

The unisex perfume is known as Shumukh which is Arabic and translates as “Deserving the highest’ unites the art of jewellery and perfumery to create a one of a kind masterpiece that tells the tale of the great emirate through seven core design elements.

Shumukh takes its lasting power from the superior quality and rarity of its ingredients and is estimated to last on the skin for more than 12 hours and up to 30 days on fabric. Shumukh hand-blown Italian Murano glass bottle has the capacity to hold three litres of perfume that is dispensed via a revolutionary remote-controlled spray mechanism that adjusts to the user’s ideal height. .

Its bottle has been crafted with 3,571 diamonds, topaz, 18 karat gold and pure silver.

ALSO READ: Dubai Chamber of Commerce to help increase trade between Ghana and UAE

The Spirit of Dubai Parfums is inspired by the rich and diverse cultural heritage of Dubai – an awe-inspiring city of vivid scenery and captivating contrasts of ancient tradition and all the luxuries of a thriving, cosmopolitan society. The award-winning brand launched its ‘First generation’ Luxury collection in 2015 followed by ‘Second Generation’ Ultra-luxury Collection in 2016.

All products are conceptualised from the seven core elements. Shumukh – an unrivalled tribute to Dubai in the world of fragrance, beautifully showcases the seven key elements of pearl diving (Durra), falconry (Baz), Arabian horses (Abjar), roses (Narjesi), luxury (Haibah), Arabian hospitality (Diwan), and Dubai’s stature as a ‘city of the future’ (Aamal), all of which have been intricately modelled in gold and silver, and ornamented with the highest quality VVS diamonds and precious stones.

A product of The Spirit of Dubai Parfums, it has been designed by Asghar Adam Al and holds Guinness World Record titles for the ‘most diamonds set on a perfume bottle’ and the ‘tallest remote-controlled fragrance spray product’.

It is being exhibited at Fashion Avenue at the Dubai Mall till March 30.

Credit:samaa.tv

Show More

Henry Cobblah

Henry Cobblah is a Tech Developer, Entrepreneur, and a Journalist. With over 15 Years of experience in the digital media industry, he writes for over 7 media agencies and shows up for TV and Radio discussions on Technology, Sports and Startup Discussions.

Related Articles

Back to top button

Adblock Detected

ALLOW OUR ADS