Asaase Broadcasting Company Ltd today announces the appointment of Kwaku Nhyira-Addo as brands communication manager.
Kwaku will join the management team reporting to the general manager, Prince Moses Ofori-Atta.
In his role, Kwaku Nhyira-Addo will lead the strategic vision of making the Asaase Radio brand visible and strong as one of the most respected media organisations across Africa.
Kwaku brings extensive media, brand management and leadership experience to Asaase Broadcasting Company Ltd. He joins Asaase Broadcasting from the Multimedia Group, where he initially served as head of talk programmes and most recently as head of strategic partnerships and thought leadership.
“I am really looking forward to the new challenge of teaming up with like-minded people at Asaase Broadcasting to build a pan-African media organisation that will push the boundaries of creativity and serve our audiences content that will impact lives on the African continent and beyond,” Kwaku said.
Prince Moses said: “We are very excited to have Kwaku join the team of passionate polyvalent individuals working together to redefine broadcasting in the digital age and I am in no doubt that with his vast experience, passion and dexterity both on and off-air he will help Asaase Broadcasting deliver on its vision.”
Under Kwaku’s leadership, Asaase Broadcasting will continue its forward march to grow its content portfolio and presence in the market, and win hearts and minds of audiences on the continent of Africa and beyond.
Kwaku Nhyira-Addo starts work on 1 December 2021.
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