The newly elected president of the International Advertising Association (IAA), Joel Nettey, has pledged to transform the image of the association to make it more relevant and impactful.
He promises to use a three-key approach – recognisable, relevant and impactful (RRI) – to help achieve his vision.
“If you were to google the acronym IAA, in most cases it will appear nowhere close to the top search results. As champions of reputation-building, this is a serious indictment on us as an association,” he said.
Verge of history
“Today at the start of this journey, we are on the verge of making history as we begin a new tenure within the IAA, a journey which requires that we bring our A game to the party as a critical prerequisite, because the challenges and opportunities that lie ahead of us require no less.”
Nettey was addressing a gathering shortly after his investiture by Her Ladyship Justice Olivia Obeng Owusu at a virtual ceremony in Accra.
He becomes the first African president of the global organisation and, with it, the chairman of the International Advertising Association.
Nettey said he and his team will work to make the association more attractive to young marketers and global leaders.
He expressed gratitude to the executives of the global body for imposing confidence in him to lead the association.
About Joel Nettey
Joel Nettey is a well-respected management, marketing and marketing communications expert.
He is the founder and chief executive of the Ninani Group, a group of marketing communications specialist companies which includes the PR Consultancy of the Year, Touchpoint Magna Carta, as well as Innova DDB Ghana. He is the immediate past president of the Advertising Association of Ghana (AAG).
A thoroughbred marketing communications professional, he has also been chief executive of various multinational marketing communications agency affiliates in Ghana, including DDB, Saatchi & Saatchi and Publicis.
In November 2010 the Network Journal recognised Nettey when it named him as one of the inaugural 20 honorees from across Africa in its “TNJ 40 Under Forty Africa” Awards.
A distinguished public speaker, he has spoken about branding, marketing, communications, management and related subjects on various continents.
He holds a Master’s degree in business administration (marketing) and a Bachelor of Arts (Honours) in economics and psychology from the University of Ghana.
He is married to Rachel and they are blessed with three children: Nichole, Natasha and Nigel.