Harry Styles’ favourite Adidas trainers rebranded by firm to pay homage to him
Adidas changed its online descriptions of Harry Styles' favourite Gazelle trainers to Satellite Stompers and in doing so, the firm hopes recognising the name will help to boost sales
Adidas has given its blessing to a nickname for its Gazelle trainers in honour of Harry Styles.
The sports brand has changed its online description of the shoe to acknowledge them as ‘Satellite Stompers’ after Harry wore them non-stop during his Love on Tour shows.
Fans came up with the nickname after taking inspiration from the former One Direction star’s single, Satellite. Adidas’ website now says of the shoes: “With its ability to elevate any ensemble, the Adidas Gazelle has become a staple in Harry Styles’ wardrobe, leaving a lasting impression on his dedicated fans, who affectionately refer to them as ‘Satellite Stompers’.”
The firm hopes recognising the name will help to boost sales – and it has also expressed an interest in making things more formal with Harry, 29.
A source said: “A collab between Adidas and Harry is a no-brainer. Having his limited edition designs on Gazelles would be a sell-out. Harry would be the perfect signing after the brand got damaged by the Kanye West scandal.”
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