US court sets 2 May hearing to determine remedies in Google digital Ads antitrust case
U.S. federal court to weigh structural and operational remedies after ruling Google unlawfully monopolized digital ad markets.
A U.S. federal judge has scheduled a critical hearing for May 2, 2025, to discuss possible remedies following the Justice Department’s antitrust victory against Google concerning its dominance in the digital advertising market.
This decision comes after a judge ruled earlier this month that Google had illegally maintained a monopoly over key parts of the digital ad ecosystem, harming competition and ultimately raising costs for advertisers and consumers alike. The upcoming hearing will focus on what structural or operational changes should be imposed on Google to restore fair competition.
The Department of Justice (DOJ) is expected to push for aggressive remedies, potentially including the forced divestiture of parts of Google’s advertising technology business. Prosecutors argue that Google’s extensive control over the buying, selling, and delivery of digital ads has allowed it to steer markets unfairly to its advantage, limiting innovation and choice across the online economy.
Google, however, has denied wrongdoing and has indicated it will appeal the ruling. In the meantime, it is expected to propose less severe remedies, such as operational changes that would allow for more transparency and third-party access, but without breaking up its ad business.
The stakes are extraordinarily high. Google’s digital advertising arm is one of its core revenue drivers, contributing billions to Alphabet’s overall income. A forced breakup could significantly reshape not only Google’s operations but also the broader online advertising landscape, which has been criticized for being dominated by a handful of tech giants.
Legal experts say the hearing could define the future of antitrust enforcement against Big Tech in the United States. A strong remedy would signal a more aggressive posture by regulators toward companies like Amazon, Meta, and Apple, all of which are facing separate antitrust scrutiny.
Meanwhile, advertisers, media companies, and digital marketing platforms are watching closely, hoping that the outcome will foster a more level playing field and reduce their dependence on Google’s tightly controlled ad networks.
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