With a bold vision of delivering premium, natural beauty products, Shimmer by Khuks is making waves in the Ghanaian beauty industry.
With its official launch, the brand unveiled a refreshed identity through a soft reboot, introducing a new line of beauty care products. The event showcased Shimmer by Khuks’ commitment to growth, innovation, and the creation of products that truly shine.
Angela Nyamewaa Ama Safowaa, the brand’s Founder and CEO, popularly known as Angie Safo, said, “This new phase is about growth, innovation, and creating beauty products that truly shine. And trust us, we’re just getting started.”
The new product lineup features a range of luxurious, pigmented makeup essentials that cater to diverse beauty needs. Among the new arrivals are the Blink and Go Cluster Lashes, designed for customisable looks—whether natural or dramatic.
The Ridding Rub Cleansing Balm, a rich and nourishing formula, promises to effectively remove makeup while hydrating and refreshing the skin.
Also included is the Airy Makeup Bag, a stylish and functional beauty organiser perfect for streamlining makeup routines, with added travel-friendly features.
Shimmer by Khuks is also deeply committed to cruelty-free formulations and ethical practices, while striving to incorporate sophistication at an attractive price point.
“We believe every woman deserves to feel like the best version of herself: empowered, radiant, and unapologetically glowing.
“At Shimmer by Khuks, our mission is to create inclusive, high-quality, and versatile makeup products that celebrate individuality while giving you that signature ‘shimmer’ effect, inside and out. When you choose us, you’re not just buying makeup; you are investing in your moment to shine, no matter where life takes you,” Angie stated.
The launch also highlighted the brand’s long-term ambitions, including the expansion of its product line, hosting pop-up events to boost customer engagement, offering masterclasses and beauty experiences, and partnering with influencers, makeup artists, and brands to create limited-edition collections.
“I would also like to extend my gratitude to our graphic designer CRAWN, whose expertise played a crucial role in refining the visual identity of Shimmer by Khuks.
“He meticulously redesigned the logo, carefully curated the perfect color palette to align with the brand’s essence, and skillfully crafted the packaging design, ensuring every detail reflected the luxury and sophistication we envisioned,” she added.
Launched in 2020 by Ghanaian lifestyle influencer and content creator Angie Safo during the peak of the COVID-19 pandemic, Shimmer by Khuks quickly became an outlet for self-expression. The brand initially gained traction with its trendy body shimmers, amassing a significant following online.
After overcoming the challenges of its debut year, Shimmer by Khuks is poised for a major resurgence, aiming to become the go-to brand for quality and elegance in the makeup and beauty industry.
As the CEO states, “Shimmer by Khuks was never just a business; it was a vision, a promise waiting for the right moment to be fulfilled.”
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