To Motivate Employees, Show Them How Their Work Helps Customers

We all want to know that our jobs matter. When an employee’s work seems lackluster, or office morale is low, remind them of who their work helps. Giving someone a concrete picture of their work’s impact can be self-affirming as well as motivational. Studies have shown that cooks feel more motivated and work harder when they see people eating their food, for example. Even if the results of your employees’ work aren’t so tangible, giving them specific names and stories of those who’ve benefited from their efforts can offer a window into the good that their work does. So take time to talk about the customer who is able to make more sales (and therefore a better living) thanks to your company’s software, or the parent who’s driving a safe car thanks to diligence on the assembly line. The key is to make a direct connection from the employee to those who benefit from their work.
Source: HBR