MTN Ghana has trained 100 female artisans in digital skills in Damongo in the Savanna Region. The telecommunications giant has been strategic in contributing to Ghana’s gender equality drive in the digital space through various training programmes to empower women.
The 100 beneficiaries, who are business owners in hairdressing, tailoring and other artisanal work, were empowered with digital skills – in a day’s training on 15 June – to improve their businesses.
MTN Ghana’s territory controller for the Savannah Region, Mathew Abugbilla, said the training is part of the “MTN Ghana 21 Days Yello Care” programme with the aim of providing the necessary skills for the women in social media marketing, costumer experience, bookkeeping and financial literacy.
Abugbilla said, “Basically, we want to help our artisans to know how to handle their costumers, use social media as a tool for business and to differentiate between their business and personal accounts.”
He emphasised that the training will make women in the region more economically viable. He expressed satisfaction with the performance of the trainees, saying he is confident they will apply the skills to their businesses.
Abugbilla stated that a team from MTN Ghana will facilitate monitoring visits to the beneficiaries to assess the effect of the training on their businesses and apprentices.
The annual event aims at increasing the participation of MTN staff in high impact social projects to empower the local communities where the company operates. This year’s theme is: “Empowering communities to drive economic recovery.” It is in line with the company’s Ambition 2025 to build digital skills for digital jobs.
He hinted that the telecommunications giant anticipates more funding to train more women next year. The digital transformation officer for iValley Ghana – a non-governmental partner of MTN Ghana’s Yello Care programme –, Emmanuel Konny, said its main objective is to get everyone on board in the digital world regardless of age, gender or location.
Konny stated that iValley Ghana is willing to offer digital support to the public, especially beneficiaries of MTN’s training.
The trainees commended MTN Ghana for the support. The Savannah regional chairwoman of the Ghana National Tailors and Dressmakers Association, Alice Wanye, said the training is the first of its kind in the region. She said it will go a long way to help them manage their businesses well.
The programme, which started on 1 June, will end on the 21 June.
Reporting by Tahiru Abdul-Washiru in the Savannah Region
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