- “This expansion to the U.S. market is particularly unique because it is grounded on a special partnership arrangement with a major American bread company to ensure scale and penetration of the U.S. market at a faster rate.”
The bread is on the market under a US government programme, Select US, designed to help foreign products penetrate the US market.
“We are happy to announce that A1, an indigenous Ghanaian bread-making company, has expanded its operations to the United States,” said the embassy, in a statement on its official Facebook page.
“This expansion to the US market is particularly unique because it is grounded on a special partnership arrangement with a major American bread company to ensure scale and penetration of the US market at a faster rate.”
It added: “This initiative is part of Select USA, an American government program designed to help foreign products penetrate the US market.
“Last year, H E Dr Barfuor Adjei-Barwuah toured the $3 million production site as well as retailers currently testing the A1 cake bread market in the tri-state area.
“As an embassy, we are particularly proud of this emerging Ghanaian story and Godfried Obeng Boateng, the young CEO leading this initiative.
“We encourage Ghanaian investors and all investors alike to support this great initiative. Congratulations on your big step!”
The A1 story
A1 Bread is produced in Sakaman, a suburb of Accra.
Godfried Obeng Boateng, a product of Kwame Nkrumah University of Science and Technology (KNUST), started the bakery business because he could not find any other job.
The bakery is now being managed by a popular music producer, Hammer (Edward Nana Opoku Osei), and employs over 600 individuals.
A1 Bread has been in operation for three years.