Promasidor Ghana marks 25 years of empowering Ghanaians through employment
The company, which has become a household name in Ghana, has provided employment opportunities to a significant number of Ghanaians since its inception, contributing significantly to the country's economic growth
Promasidor Ghana Limited, a leading food and beverage company, has marked its 25th anniversary in Ghana, highlighting its contribution to Ghana’s economic growth through employment opportunities.
The company, which has become a household name in Ghana, has provided employment opportunities to a significant number of Ghanaians since its inception, contributing significantly to the country’s economic growth.
At a ceremony to mark the anniversary, the CEO of Promasidor Ghana, Festus Tettey, expressed pride in the company’s achievements, highlighting its commitment to empowering Ghanaians.
“We started with a small team of 20 people and have grown to employ over 1,000 people directly, impacting over 3,000 people indirectly through our supply chain and distribution. We’ve expanded our product lines from a single brand, Cowbell, to various categories, including milk, beverages, seasoning, and infant cereals.” he said
He also emphasised that Promasidor Ghana’s success is not just about its products but also about the positive impact it has had on the lives of Ghanaians.
“The jubilee celebration is not only a win for Cowbell and Promasidor but a win for our customers, distributors, and all partners. We largely owe our success story to the continual support of the good people of Ghana,” he stated.
Addressing staff members and key partners, Festus Tettey expressed profound appreciation to staff and customers for making the brand what it is today.
“For as long as many Ghanaians can remember, Cowbell is that iconic brand that keeps supporting students, parents, children, workers, and the general public with nutritious milk any day. From our humble beginnings in 1999 till date, we have grown exponentially in product lines and extensions. On behalf of management, I express sincere thanks to past and present staff members for their diligence and commitment to ensuring continued innovation of our great brand.”
Since its establishment in 1998, Promasidor Ghana has been a major player in the country’s food and beverage industry, producing popular brands such as Cowbell milk, food seasoning, and other dairy products.
As part of its anniversary celebrations, Promasidor Ghana has launched a series of initiatives aimed at supporting youth development, including scholarships, mentorship programmes, and skills training.
Reporting by Seeta Semanu in Accra
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