GFA boss to premier league clubs: Invest in Youtube for income generation
Youtube is an essential social networking too which has the propensity to generate huge revenue for football clubs if harnessed through a well thought-out plan and investment in content creation
The president of the Ghana Football Association (GFA) Kurt Okraku, has urged clubs in the Ghana Premier League (GPL) to adopt and utilise new media as a means for enhancing their incomes.
Kurt admonished all 18 premier league clubs to specifically latch onto the social networking site, YouTube, as a means of generating and increasing revenue through digital mobilisation.
In describing a pathway for premier league clubs to generate additional revenue, Okraku urged them to invest heavily in content creation which will ultimately yield financial benefits for the top-flight teams via the Youtube platform.
In describing a study that he conducted, Okraku set out to find out how Ghanaian clubs are taking advantage of social media to reach and improve engagement with their fanbases.
He also looked at the practical ways in which the clubs could crucially benefit financially through personalised digital experiences for their supporters.
“In the past few days, I have had to think about how we can tell our stories better using very cost effective but reliable mediums. So I decided to conduct a research to know how our GPL clubs are making good use of new media platforms,” he stated in a Facebook post.
“We will find here (in his Facebook post) the results of my research. At the end, we will all realise we have to do more than we are currently doing as clubs. I looked at all our GPL clubs to see how many of them are making good use of new media platforms. Here, I looked at how many of our GPL clubs have developed the appetite to make money via the platform called YouTube,” he added.
However, the research showed a disappointing 11 Ghana Premier League teams are yet to take advantage of Youtube as a marketing tool to generate income.
A further depressing nine Ghana Premier League clubs do not have any Youtube account at all to underline the clubs’ failure to tap into this vital financial resource and tool for revenue mobilisation.
“To my surprise, even though we all cry about the lack of money, it looks like we are unconcerned about using non-conventional ways to generate revenue. From our 18 GPL clubs, only seven have very active YouTube accounts. We also discovered that two of our clubs are not actively using their Youtube accounts.”
“Finally ,as many as nine of our GPL clubs do not have YouTube accounts at all… In an era where we cry about scarcity in financial inflows, it’s imperative we make use of every available potential revenue stream. YouTube is a medium we can all harness, to not only tell our stories, but also to bring in money to take care of our daily operations,” he added.
Kurt Okraku called on the clubs to have a reality check and actively look at utilising YouTube to enhance their incomes.
Youtube is an essential social networking too which has the propensity to generate huge revenue for football clubs if harnessed through a well thought-out plan and investment in content creation.
Asaase Radio 99.5Â broadcasts on radio via 99.5 in Accra, 98.5 in Kumasi, 99.7 in Tamale, 100.3 in Cape Coast and on our affiliates Azay FM 89.1 in Takoradi, Bead FM 99.9 in Bimbilla, Mining City 89.5 in Tarkwa, Sissala Radio 96.3 in Tumu, Somuaa FM 89.9 in Gushegu, Stone City 90.7 in Ho and Wale FM 106.9 in Walewale
Tune in to broadcasts online: asaaseradio.com, Sound Garden and TuneIn
Follow us on Twitter: @asaaseradio995
Live streaming on facebook.com/asaase99.5. Also on YouTube: AsaaseXtra.
Join the conversation. Call: 020 000 9951 or 059 415 7777. Or WhatsApp: 020 000 0995.
#AsaaseRadio
#TheVoiceofOurLand
#WeAreHere
#WeLoveOurLand
